Hello, Movie Mavens! Welcome back to the B Movies Blog. Today, we’re popping Berry’s Project Earth ARG into the ol’ VCR.
Okay, y’all. I have to be honest: content creators are KILLING the horror game right now. Some of the best and most disturbing content I’ve seen with my little peepers has been on Youtube. Project Earth is no exception.
Project Earth, as with all of our favorite ARGs, begins innocently enough. In “Project Earth 0: Waffles or Pancakes,” we’re introduced to the basic premise of the series. TerrANova Industries gives us a basic overview of the multiverse and how our decisions branch off into alternative timelines. Simple enough. However, in the last few seconds of the video, the scientist from the video asks, “What are you going to do to him?” And, we’re off.
In “Project Earth I: Who Are You?,” we’re introduced to our test subject, er, main character, Gregg Sellars. TerrANova does Gregg dirty by calling him every iteration of boring and average they can possibly think of, and then proceed to introduce their invention, the Intellectual Creative Engine, or I.C.E. for short. Thanks to I.C.E., TerrANova is able to scan the multiverse and find a different existence for Gregg, where he becomes a director…as well as many a’ controversy.
Like the introductory episode, it initially seems like Project Earth is a mix of Adult Swim infomercials and a parody of the interview videos with celebrities you see while scrolling through Facebook. However, I want to point out a detail that I haven’t really seen anyone else touch on.
Before we watch Gregg’s alternative life trajectory unfold, Gregg gives us some background information on his life. During his biographical speech, Gregg mentions his father opened one of the first video stores in the 1970s. Gregg also mentions he worked at the video store, and his main job was checking the tapes for imperfections, “making sure there was no problem, glitches and stuff.” Put a pin in this because we’ll come back to it shortly; just keep it on your mind.
Much like its predecessors, “Project Earth II: Happy Birthday Mr President” is a fun little romp into another reality where Gregg and his best friend, Tom Wilson, are elected as the President and VP, respectively. The duo also uncover alien life, and Tom marries an alien. I know how goofy it sounds, but please stick with the series/me because things are about to take a sinister turn.
In the second episode of Project Earth, I want to call attention to some of the newspaper articles we’re shown from Gregg’s political career. One of the papers specifically mentions how the town of Roselake “has become a thriving tourist destination, attracting visitors from far and wide with…its diverse array of recreational activities.”
Hard stop. I think this is a reference to the multiverse itself and alludes to TerrANova Industries. I have absolutely no evidence to support this theory, but I do think this article is purposely worded this way.
Finally, we reach the last episode of Project Earth thus far, “Project Earth III: On The Other Side.” And, friends, here’s where it gets buckwild. Like the other two Gregg-centered episodes of Project Earth, it begins harmless enough. Gregg is joined by his wife, Christine, to explore a reality where Gregg didn’t dismiss Christine’s ghost hunting urges, and the two had a hit reality show. But…there’s a lot more to unpack.
The same introductory video we’ve seen with the egg-like cartoon character glitches out upon playing… and it only gets worse from here. About halfway through the video, static appears on the screen, and Gregg and Christine are replaced by a giant egg (much like our animated host) on some sort of pedestal in the desert.
The egg begins to bleed and crack as Christine and Gregg continue their dialogue. Blood pours out of the egg, and it’s eventually replaced by an anatomically correct heart. Gregg then asks if they’re still in the interview, as he feels like he’s simultaneously in the studio and not as the video glitches into multiple distorted images.
Christine worriedly asks, “Gregg?”
The episode resumes, and we find that in this reality, there’s research to support ghosts aren’t ghosts at all — they’re humans from other realities who have seeped into ours. Interesting…

I snorted and laughed when I found out Gregg and Christine are supposed to be based on Jack from Jacksfilms and his wife, Erin.
The video wraps up with Christine saying she’d never heard the idea of a multiverse collapse. If you have subtitles on, the video then cuts to black with the subtitle (You will).
You probably don’t need me to say this, but TerrANova Industries looks to be about as innocent as Cyberdyne Systems. They might have altruistic roots, but I think the company is approaching dangerous territory. Their website proves it.
I’m not going to ruin all of the treats and breadcrumbs on the website for you, but I’d recommend:
- Signing up for email alerts
- Reading the Locked Up comic books
- Checking for hidden messages throughout the website
- Basically scouring the entire website to read all of the blogs and content
I’d also definitely watch Inside a Mind’s video because they’re wonderful, and their analysis videos are *chef’s kiss*.
Now, let’s dive into my big theory.
I don’t think Gregg was “randomly selected.” Remember the video store story I mentioned earlier? I don’t think Gregg checking videos for glitches and the multiverse starting to glitch are coincidental. I think the word “glitch” is a really specific word choice, and that’s what leads me to believe that Gregg’s father is somehow involved with TerrANova and I.C.E.
I don’t think Gregg was watching movies; I think Gregg was watching videos from the multiverse.
In one of the blogs on the TerrANova website, Gregg says, “I saw a commercial online looking for participants to volunteer in a social experiment for an upcoming show made by TerrANova. I’m a BIG fan of their products and thought it’d be really cool, so I filled out the form and they called me back instantly.”

Man, I love They Might Be Giants.
I believe TerrANova saw Gregg’s name, and THAT’S why they immediately called him back. Gregg’s dad is somehow involved, and you can’t tell me otherwise.
Project Earth is one of those ARGs that deserves all the exposure it can get. While we do have to wait until August 19th for the next episode, it appears a livestream is coming our way on June 20th.
Please subscribe to Berry’s channel, y’all. This series is so wonderfully done, and I’d love for us to get another season and/or for Berry to present us with more content. Additionally, I need people to start second-guessing all of their life choices for fear of the multiverse collapsing in on itself like I am.
AUGUST 2023 UPDATES
Hello, friends! As I mentioned over on the B Movies Channel, I plan to update these pieces as we receive more content. And, after the most recent Project Earth video, I DEFINITELY owe you some updates.
In “Project Earth IV: Run Gregg,” it seems as though all hell has officially broken loose within the multiverse. Gregg seems to be ill, complaining of a massive migraine, and asks if filming can be postponed until he feels better. However, the jovial tone of the crew from previous videos is completely gone; the tone has become much more ominous.
Instead of the derogatory introduction, Gregg is framed as an “impeccable, incredible, fabulous man.” Gregg notices the change and questions but continues on.
He pauses the video a couple of times, and, after continuing to question why things feel different, he’s sternly told by someone offscreen to “Watch the video.”
Gregg’s headache seems to worsen, and he asks how long they’ve been doing this. When we cut back to I.C.E., we see a figure, who we can presume is some type of security card, enter the frame.
The video finally continues, and we find out that this iteration of Gregg was an astronaut and encountered some sort of white light/entity in space before contact was lost. Additionally, part of the live stream radio broadcast from a few weeks ago is included. John O’Malley, the conspiratorial host of The Eagle Radio Show, announces that Gregg Sellars apparently isn’t real? Or, at the very least, there are no real records to verify his existence.
Gregg asks if they can continue filming at a later time, announces he’s going to get some air, and attempts to stand up. A member of the crew comes over as another tells him to “Sit. Down.” from off camera. Gregg resists, and the security guard we saw previously in the video comes over and begins to restrain Gregg, as the video cuts to black.
Y’all.
Project Earth is so good, and it keeps getting better. There are two episodes left: one premiering on Halloween (YAS) and one premiering on December 22nd. I need more than two episodes, so I need y’all to subscribe to Berry’s channel so that this series can keep going.
It’s so impressively executed, and I want Berry to be able to continue this project.
I know I only covered the video, but there are so many more secrets to uncover on the website, which is now beginning to crack in reference to the cracks within the multiverse.
Baz has an entire video dedicated to all of these updates, and I’d highly recommend watching it. Also, subscribe to Baz’s channel and help him reach his goal of 100,000 subs by the end of the year 🖤
Berry, if you ever see this, you’re one hell of a creator, my friend. I think your work is wonderful, and please keep on creating content. The world needs to see what you can do.
OCTOBER 2023 UPDATES
Movie mavens, we have more Project Earth updates! For those who don’t know, we had a new episode drop on October 31, aka my holy day. There have been website updates, AND if you are subscribed to the emails, which you should be, Tom is in trouble, my friends.
We touched on all of the updates over on our YouTube channel, so you should definitely check out our video below if you haven’t.
However, we here at B Movies Channel Industries have also promised all of you that we’ll update the blog as we receive updates, and we’re women of our word. We have a LOT to get through, so let’s start with the video.
Project Earth V: Underground, which as of now is the penultimate episode of Project Earth, throws A LOT of information at us. Not only is the Gregg Sellars we’ve become familiar with being held by TerrANova against his will, but this Gregg is Subject 84. It’s soon revealed that the Greggs from the other realities, as well as other Greggs like Pirate Gregg, Clown Gregg, and my personal favorite, Sock Puppet Gregg, are also being held and interrogated by TerrANova.
It seems as though all of the Greggs saw the same white light as Astronaut Gregg, meaning the multiverse, is indeed, splintering. After several clips of the different Greggs, we’re met with a warped version of the regular introduction where Gregg is described as “trapped and scared.”
The video glitches, and we meet Scientist Gregg. Scientist Gregg informs us that he was splintered off Earth 3.0, aka the reality with President Gregg, and he’s a wunderkind whose father was killed in a car accident. Scientist Gregg has been traveling the multiverse, and well, as we’ve all feared, the multiverse is collapsing in on itself.
Additionally, Scientist Gregg gives us one of the biggest reveals of the series — TerrANova isn’t discovering these realities; they’re manufacturing them for entertainment. At any cost.
We also find out that TerrANova didn’t invent the I.C.E machine, but rather, it was given to them by someone or something else. This leads to my first big theory.
I think this is where Berry’s comics tie in. I think I.C.E was given to/found by Berry, who then gave it over to TerrANova. I don’t necessarily think it was done with malicious intent, but I think Berry is responsible for getting I.C.E into the hands of TerrANova.
After Scientist Gregg drops some major bombs, we cut to a TerrANova hallway where someone (I believe it to be Berry) is announcing over the intercom that there’s a “Class 5 Alert,” as blackness envelopes the entire hallway.
This leads me to my second theory. I believe Scientist Gregg is the one responsible for leaving the messages on the website and splicing the videos because the cracking on the screen in his video matches the cracks we see on the website.
We cut back to Gregg, as he pounds at the door for release, and both Gregg and the doorway begin to shrink smaller and smaller until they’re only a tiny speck at the bottom of the screen.
The video ends with a haunting and silent scene of the white backdrop and interview chair setup before the video cuts out.
BOY OH BOY.
The next, and as of now, last video is set to go live on December 22, so I’ll be on the edge of my seat for the next six weeks or so. Berry, please don’t let this be the end. Or, if it’s the end of Gregg’s story, PLEASE MAKE MORE CONTENT. You’re extraordinarily talented, my friend, and I would love to see you continue making content.
Now, let’s get to the email.
If you’re on the email list, which I would HIGHLY recommend joining over on the TerrANova website, you know that Gregg’s best friend, Tom Wilson, has been arrested. You can also see the highlights over on the latest blog entry.
According to TerrANova, Tom apparently broke into their offices and stole some items, which aren’t specified in the blog, and disrupted a broadcast to try to warn the public in June. However, in the video,Tom hands over a book to some peeps, and we can assume that’s what was stolen, or was one of the items stolen.
So, uh, yeah. It seems that TerrANova has also forcibly taken Tom. So, uh, yeah, that’s probably fine.
Lastly, let’s get to the website updates.
Firstly, the intro video has completely changed. It’s glitchy, has voices throughout, the same clips we saw of the egg breaking, you name it. Also, the messages in the background have changed, and there are noticeably more cracks throughout.
Secondly, the terminal has more options and more information. I’m not 100% when these updates happened, but all I can say is that I haven’t seen all of this information. To access the terminal, simply click on the cracks on the top right of the screen. From there, you’ll be prompted to type different works and numbers to unlock information. Read. It. All. Trust me.
Last but not least, we have a TON of little videos to watch. They range from webcam footage of the group who arrested Tom to a delightful puppet video. Each of the cracks throughout the website are tied to a video, so don’t be afraid to click every little crack multiple times to make sure you’ve captured them all.
I found four videos, two pages, and a picture, but I may have missed some clues. That list should get you started, though!
Berry continues to blow me away with each and every video and update. It’s clear that every little piece of Project Earth has been planned in advance, and I hope if the next video truly is the last, that there’s more to come from Berry.
Until next time, friends.
DECEMBER 2023 UPDATES
The day we’ve been dreading is finally upon us: the (hopefully not) finale of Project Earth.
The finale, Project Earth VI: ???, picks up where the last episode leaves off, with Gregg surrounded by vast darkness. He groans in pain, as it appears his headaches are continuing, and he tries to find another living entity within the blackness.
He stumbles upon a robot with some humanoid features who tries to mumble out bits of the intro we’ve become accustomed to, but it seems Gregg is on his own.
Then, Gregg begins to travel throughout some of the realities from previous episodes, or that have been alluded to in other pieces of content. He’s catapulted into a reality where Tom is a newscaster, one where Gregg seemingly murders Tom, the reality with astronaut Gregg, and a wonderfully animated reality where Christine isn’t quite what she appears to be.
Things then spin out of control as the egg, who usually did our introduction, starts to hurl insults at Gregg, like how he’s “pathetic” and “useless,” as we see distorted images of Gregg, clips from previous episodes of Project Earth, and other pieces of content we’ve seen from the TerrANova website.
Gregg is finally conjured back to the void by a gentleman who appears to belong to some sort of group or task force in charge of keeping stability within the multiverse…at least that’s how I interpreted it.
He tells Gregg he can help him, but Gregg needs to help him in return by telling him everything he knows about TerrANova, and because Gregg is also partially responsible for the timeline collapse. However, this gentleman also claims that he has some responsibility in the collapse as well.
The episode ends with he and Gregg walking off to hopefully find Christine and undo the damage TerrANova, Gregg, and his own actions have caused.
It’s obvious by the BTS clips in the credits that a lot of love and passion went into Project Earth. It’s abundantly clear that this series was crafted by people who enjoyed making it every step of the way.
If this is the end of Project Earth, I think it’s the ending we all hoped for.
Berry, you’ve done it again, my friend. You created an amazing finale for an amazing series. If this is indeed the end of Project Earth, I couldn’t have asked for a better conclusion.
However, I think the door’s open for more Project Earth, if you so choose.
Additionally, KEEP MAKING CONTENT. You have such a knack for ARGs, and I can’t wait to see what other content you create. Thank you so much for sharing this with all of us, and I think you have an extremely bright future.
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